Ten years ago, discovered eye tracking in eye-tracking search results present the golden triangle, but the latest research found that this has changed, and eye tracking more vertical and more dispersed now.

A gold triangle into a more vertical distributed

Mediative study found that over the past ten years, the search engine results pages (SERPs) has undergone many changes, which led to attention when Web surfers visit SERPs changes.

The study 53 participants, asking them to complete 43 search and capture their eye movements. All operations in Canada Google search engine on the PC machine to complete.

Mediative has done similar research in 2005. At that time, the study found, people in the SERPs for eye tracking focus presents “the golden triangle” – the upper-left corner of the search results page.

In 2014, however, the findings vary greatly with a decade ago. The “golden triangle” is gone, replaced by a people more vertical eye tracking focus, and with different something different for searches.

Analysts said that one reason for the change is that people’s use of mobile devices universal, leading to more accustomed to browsing page vertically.

Another reason is that the new search engine SERPs eye tracking element that people change. For example, Google and so on in the upper left corner of their traditional search results, at present because the new SERP elements (like Knowledge Graph, Carousel and Local Listings, etc) seem scattered.

Two new elements introduced eye tracking changes

Along with the constant emergence of new SERP elements, people scanned pages faster trend. In 2005, the average spend 2 seconds to scan a page of search, and now there are only 1.17 seconds.

Knowledge Graph results (knowledge graph from Google directly the information displayed in a SERP) because the answers are related and the attention of significant differences.

Participants will be met with irrelevant content Skip past, and went to the bottom of the content. However, if knowledge of results are relevant, it will attract a lot of attention in the subsequent list.

Look at Google’s Carousel (carousel, an image displayed at the top of the page, often with their ratings information), smaller than a knowledge map on the follow-up of affected information.

In most cases, the respondents are not paying too much attention on the Carousel, but has more concern for its content below.

However, the Carousel introduced for directly beneath it into sponsorship information has brought a high degree of attention–when there is a Carousel that people spend more time than when there are no Carousel has increased 136%.

Third, natural search click on activity changes

In the natural search results ranked in the forefront of links has maintained a high level of click activity, 32.8%, roughly in line with 2005.

However, as the new SERP element increases, growing time and attention, but it has attracted the attention of more people.

Natural search results ranked in the top 4 of the links to get more clicks-sharing. In 2005, the top 4 link click ratio is 47.8%, in 2014, however the results of this study are 62.6%.

In short, a decade or so later, the search world has changed a lot, eye tracking is also changing, this worthy of SEM, SEO concerns of researchers and users.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5月5日,三亚市宣布向62万城乡居民发上半年物价补贴,每人360元。此前,三亚已连续发了几年“”,发放范围不仅限于当地户籍的城乡居民,还涵盖了补贴期限内连续6个月以上参加基本医保的非本地户籍在职人员和灵活就业人员。

众多网友为三亚发放物价补贴之举“点赞”,但也有一些反对的声音,譬如,一种观点认为,三亚62万城乡居民,既有人能拿几百万买房,也有人为医疗费奔波劳累,每人360元“一刀切”做法,既不足以急人所需,也未能锦上添花;有学者也分析,三亚2.2亿元“全民利是”来自税收,虽然取之于民、用之于民,但一来一去,增加了市场交易的成本,与其发红包,还不如直接减免税负更有意义。

说实话,360元对普通老百姓来说,作用不大。其实质意义。但值得反思的是,网友为何对“三亚红包”如此不吝赞美之词。

如今的时代,许多年轻人生活压力大,肩负买房、养房、子女就学、生活成本高企等压力,个人在社会拼搏的时候,最渴望的是雪中送炭,因而,政府的“红包”让年轻人感受到社会的温度,获得前行的动力。个人看来,从这个角度理解,才能明白为何“三亚红包”引发网民狂欢。

市民期待更舒适、更安定、更有稳定预期的未来生活。南海若能从这个角度出发,多做民生工程,多完善公共服务,让市民出行方便、收入有保障、买房有希望、子女上学不操心,我想,这个红包不发也罢。

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