Business John Reese’s first offering from his much anticipated In.e.. business is a new widget for personal and business Blogs called BlogRush. On first look it is similar to many Web 1.0 affiliate traffic programs that crashed and burned over the years. This might be different though as it is John Reese behind the offering the service. It’s .pletely free to sign up and use at your website so you have nothing to lose, and potential traffic to gain. When the widget displays on your blog, you earn credits, so too does the blog or person that told you about Blog-Rush. When you write a new article on your blog, the headline is syndicated to widgets on similar web blogs. The technology behind BlogRush is similar to Google adsense in that it displays blogs with similar content which in turn shares traffic but also help your readers find related content. There are similar services to BlogRush, one that .es to mind is a service called Criteo though they have not taken theirs to the next level and included the viral possibilities that the credit system in BlogRush provides. Some of the naysayers say this is no different than the old Traffic Exchanges or products such as the annoying TrafficBuzz which placed a software program that promoted other services. The Blogrush product seems to uphold the spirit of Blogging in general more than those services, at least in it’s early stages. Time will tell if it remains a true content/information sharing tool, or be.es more .mercialized down the road. Whether Blogrush helps be.e the GoldRush of blogging remains to be seen in the early days of the application. The buzz around the product has largely .e from the fact that it is John Reese who is behind it. My plan is to adopt the service for my blogs and see how it develops in the .ing months to see if it is the traffic panacea as promised. 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