Rumor 360 to buy Opera browser business, is it worth doing? Sohu finance 360, the logic of acquiring Opera, is no different from the window of China’s "compact" niche browser, which was purchased in 2011.   a network broke the news, 360 want to buy from Norway’s famous browser vendor Opera, which is one of the year and IE, Firefox’s name one of the three browsers. Opera, although relatively small, but distinctive features: compact, good compatibility – relatively better compatible with the HTML standard, and cross platform ability to perform very well, is earlier realized across the Windows, Linux and Mac three systems, a variety of devices browser. However, due to the lack of Chrome fast minimalist qualities, no Firefox plugins support, IE did not have "Windows" the godfather, Opera has been relatively small. In the mobile era, the browser market as a whole decline, UC, Android native and other mobile browser rising, Opera feel worse. Statistics from Net Market Share show that in August 2015 the global market share of Opera is only 1.27%, about Firefox 1/10, Chrome 1/20, IE 1/50. Even in a lot of statistics, Opera has been summed up in other categories. Although Firefox tried to enter the operating system market and failed, but relatively speaking, Opera action slowed down a lot, last year already heard the news said to sell. In China, Oprea through a joint venture with the largest mobile phone distributor chinatelling established "OPPLE" landing, performance is also relatively bleak, Chinese browser is still IE and Chrome two alone, 360, Sogou, QQ, Baidu, UC and Cheetah eat the rest of the market structure.   browser has been an embarrassing Market: PC traffic is constantly being eroded by mobile devices is an indisputable fact, and in the mobile side, Native App and WeChat as the representative of the super App is replacing the browser’s function. However, this does not mean that the browser market is not worth, even if three points of the world, traffic is still very impressive, the largest third party mobile browser UC has done daily active users DAU more than 100 million, such a scale of App in China, a hand count. But it is very difficult to make big browser alone, because of this, UC still failed to be listed independently, and was bought by Alibaba. Interesting thing, although Opera is very small, but its parent company is listed, becoming the only one to rely on the browser business listed technology companies, which listed in Norway, the Norway market value of 6 billion 109 million kronor, about 4 billion 626 million yuan — the UC browser had sold to Alibaba for $4 billion 350 million. In fact, compared with Alibaba’s acquisition of UC, the 360 acquisition of Opera is more meaningful: because. 传言360要收购 Opera 浏览器生意还值得做吗?-搜狐财经   360如果收购Opera的逻辑,与之2011年收购来自中国的『小巧』型小众浏览器世界之窗并无不同。     一则网络爆料显示,360欲收购来自挪威的著名浏览器厂商Opera,这是当年与IE、Firefox其名的三大浏览器之一。Opera虽然相对小众,但特色鲜明:小巧、兼容性好――相对更好地兼容了HTML标准,同时跨平台能力表现很好,是较早实现横跨Windows、Linux和Mac三大系统,多种设备的浏览器。   不过,由于没有Chrome快速极简的特质,没有Firefox丰富的插件支持,没有IE所拥有的『Windows』干爹,Opera一直比较小众。在移动时代,浏览器市场整体式微,UC、Android原生等手机浏览器兴起,Opera存在感每况愈下。   来自Net Market Share的统计数据显示,2015年8月Opera在全球市场份额仅为1.27%,大约是Firefox十分之一,Chrome二十分之一,IE五十分之一。甚至在很多统计之中,Opera都被归纳到了『其他』类。尽管Firefox尝试进入操作系统市场并失败,但相对而言,Opera动作慢了许多,去年便已传出消息说要出售。   在中国,Oprea通过与最大手机分销商天音通信合资成立的『欧普』落地,表现同样比较惨淡,中国浏览器依然是IE和Chrome两大独大,360、搜狗、QQ、百度、猎豹和UC分食余下市场的格局。     浏览器一直是一个比较尴尬的市场:PC流量不断被移动设备蚕食是不争事实,而在移动端,Native App和微信为代表的『超级App』正在取代浏览器的功能。不过,这并不意味着浏览器市场没有价值,就算三分天下,流量依然十分可观,最大的第三方移动浏览器UC便做到了日活跃用户DAU超过1亿,这样规模的App在中国一只手数得过来。   但仅靠浏览器要做大也非常困难,正是因为此,UC还是未能独立上市,被阿里巴巴买下。   有意思的事,Opera虽然很小,但它的母公司却上市了,成为唯一一家依靠浏览器业务上市的科技公司,其上市地为挪威,市值为61.09亿挪威克朗,约合46.26亿元人民币――UC浏览器当初卖给阿里巴巴的价格是43.5亿美元。   事实上,相对与阿里巴巴收购UC而言,360收购Opera更有意义:因为360业务与之整合空间极大,不论是客户端业务,还是搜索引擎业务,与浏览器都可紧密协作,正是因为此,搜狗、腾讯和360这三大桌面客户端公司都在很早就做了浏览器,搜狗还形成著名的『三级火箭』战略,即通过输入法导浏览器,再通过浏览器导搜索的模式。   360也在这样玩,基于IE和Chrome内核的360浏览器是360核心业务,它可与其应用分发、搜索、安全等业务结合起来。所以,360未来至少可以将Opera流量往搜索导,虽然Opera份额尤其是在中国的份额不大,但蚊子肉也是肉。   还有,360正在大力进军智能手机业务――奇酷,其基于360 OS,可与Opera整合起来,Opera是最早布局移动端的浏览器,而360浏览器在移动端势头并没有UC浏览器、QQ浏览器猛,所以可认为,收购Opera浏览器是360移动化的考虑。   至于是否会帮助360国际化,还要看看再说,毕竟现在360还没有将国际化作为重点。   这样来看,360如果收购Opera的逻辑,与之2011年收购来自中国的『小巧』型小众浏览器世界之窗并无不同。只是收购世界之窗只花了220万美元,Opera对于360来说,将是一个规模更大的收购。这笔交易最终是否会落地,还要静观其变,不过从业务逻辑以及『互联网圈收购传言必会成真』的规律来看,这事应该八九不离十了。相关的主题文章: