Marketing Direct marketing service companies provide a variety of prospective customer lists to clients for use in a number of direct marketing campaigns. One such campaign involved telemarketing and telemarketing lists. Telemarketing involves contacting prospective consumers via telephone. The two main types of telemarketing are business to consumer and business to business. Which type of telemarketing you wish to employ depends upon what types of services and products your particular business offers. Are these services and products aimed towards individuals, or are they better for businesses? There are many different types of lists that you can consider ordering through direct marketing service companies. The two most popular are consumer lists and business lists. Consumer lists break down by taking various demographics into consideration including age, location, gender, income, presence of children, marital status, interests and hobbies, head of household, home value, purchasing behavior, length of residence, and more. Business lists break down, selectable by SIC code, contact name, employee size, geography, sales volume, and more. You can also break down business lists further by taking different demographics into play including income, location, age, gender, presence of children, interests and hobbies, marital status, head of household, home value, purchasing behavior, length of residence, and much more. If you are involved in a business that is aimed towards specific automobile owners, then list brokers can put together an auto list for your telemarketing needs. Popular automotive telemarketing lists can give you the following information: model, make, name, vehicle manufacture year, address, title date, and much more. This way, you can customize your telemarketing scripts to address each prospective customer’s specific needs. If you are in the mortgage broker community, there are many different telemarketing lists that are available including pre-foreclosure lists, loan modification lists, perfect preferred prospects, median standing buyers, public record information files, and more. By using these individualized lists, you can ensure that you are contacting prospects that may actually be interested in the services and products you offer. If the direct marketing services provider that you are working with doesn’t offer the type of telemarketing list that you need, then there are specialty lists that can be created. Some of the more popular special categories include: all season travelers, gardening enthusiasts, online gamblers, timeshare owners, infomercial buyers, golf enthusiasts, sweeps buyers, DM buyers, and much more. As you can see, there are many different telemarketing lists for you to select from to utilize in your direct marketing campaign. This way, you can be sure that you are contacting consumers that would be interested in the products or services that you offer. About the Author: 相关的主题文章: